Honu (pronounced: hōe-new) is the Hawaiian word for Green Sea Turtle. The Hawaiian Honu often represents longevity, safety, peace, good luck, and Mana (spiritual energy). The embodiment of these qualities is the core of the Honu Stand Up brand.
Green sea turtles inhabit coastal areas of more than 140 countries. They nest on beaches in over 80 countries. They are a herbivorous animal that feeds primarily on seagrasses and algae. Green sea turtles migrate hundreds, even thousands of miles from their feeding ground to their nesting beach. The adult females return faithfully to nest on the very beach where they were born. How they do it is one of the greatest mysteries in the animal kingdom.
The Honu and many other sea turtles are considered endangered. The green sea turtle’s most immediate threat is the harvesting of its eggs for human consumption and collection of its remains for luxury items. Tens of thousands of green sea turtles are harvested every year, particularly in parts of Asia and the Western Pacific. In West Africa, marine turtles are killed for use in medicine and some traditional ceremonies.
Another monumental threat to the green sea turtle is the accidental catching in shrimp and fishing gillnets, known as bycatching. If caught in a fishing net it risks drowning immediately, as the green sea turtle needs to reach the ocean surface to breathe.
As if that weren’t enough, the green sea turtle nesting grounds are in danger due to coastal development, vehicle traffic on beaches, and other human activities that directly destroyed or disturbed marine turtle nesting beaches around the world. Green turtle feeding grounds such as sea grass beds are also at risk from coastal development onshore, which leads to pollution and sedimentation in the nearby waters.
By contributing 10% of all profits to organizations dedicated to the safety and livelihood of the green sea turtle, Honu Stand Up is committed to help protect the green sea turtle and its environment. Returning the Mana full circle, invoking safety, peace and longevity for sea turtles worldwide.
So what can YOU do?
- Buy our products. We’ve partnered with two wonderful conservancy organizations. 10% of your purchase will go to toward helping the green sea turtle via the Sea Turtle Conservancy and the World Turtle Trust.
- Stop using plastic bags (turtles confuse them with jellyfish, and choke on them)
- Don’t release Helium-filled balloons into the sky to celebrate events. Like plastic bags and trash, helium balloons end up in the ocean, especially when released near the coast. Sea turtles mistakenly eat the balloons and die.
- Reduce the Amount of Chemicals You Use – Don’t use chemicals and fertilizers on your lawns and gardens. Used motor oil and paints are deadly to plants and animals if not disposed of correctly. Many of these chemicals get washed into coastal lagoons and wash up on beaches. Find biodegradable lawn and garden products that you can use and facilities that properly dispose of toxic chemicals.